Tuesday, July 26, 2011

Social Communities Offer Brand Building Opportunities

Established social communities like Facebook, YouTube and Twitter, are becoming an increasingly popular hang-out, for consumers, businesses and brands. The introduction of Internet marketing and the speedy adoption of social media, has created an excellent opportunity for companies to communicate with consumers; and build their brand online.

Developing a company Facebook page for example, has become common practice and practically a necessity, for most businesses and brands. In a recent discussion with Ramadama Dingdong, the brand manager cautioned business owners that "Meeting and engaging motivated consumers, and even other brands, in large social communities like Facebook, Twitter or YouTube; is not an opportunity that should be missed." He continued to say that "Businesses that take their time to participate in the conversation around them, and make a meaningful contribution to the community, will be pleasantly surprised by the number of consumers who will approach; eager to learn more about their business and brand."

Regardless of whether you are using Facebook, YouTube and/or Twitter to build your brand, if the proper Internet marketing strategies are applied to an ongoing brand building campaign, you can effectively increase your marketplace exposure, generate consumer awareness and improve brand recognition. Furthermore, the relationships that you forge through this approach to social media marketing and brand management, are often long-term, deeply meaningful and highly supportive.

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