Take Your Social Media Marketing Personally

An open and pro-active approach to social media marketing, encourages businesses and brands to connect with their friends, followers and fans, by promoting a two way conversation; that inspires consumer participation. If businesses take this personalized approach to brand building with their social media resources, it will encourage deeper customer relationships, and promote long-lasting brand loyalty; and continued company support.

By personalizing your social media interactions with a genuinely human touch, it will provide an opportunity to build a brand, with the support of trusting and loyal consumers, who have confidence in your business. However, to be successful at this approach, businesses must consistently generate rich and meaningful content, that is written in first person; and uses a steady and conversational tone. Furthermore, particpants should use their proper name, and display appropriate photos so that other community members can closely relate, and become less apprehensive about building open relationships; with social media administrators.

If you inspire a personal, open and direct conversation with active Internet consumers, the information that is shared between you and the audience, will flow naturally into their network of family, peers and community. This unintrusive method of promotion, encourages the highly desirable viral benefits, of word of mouse marketing. In fact, each time a fan or follower comments on your Facebook page or status update, their interaction is shared with (an average of) one hundred and thirty; of their friends. This action increases positive business exposure to potential clients, and promotes brand reinforcement for existing customers.