Approved for ONLY 21 brands (with The Rock eyebrow), the new brand pages have a lot of improvements over the standard Twitter profiles and verified accounts. Branded pages will have the benefits of their @ replies and mentions displayed separately, for much easier review. In fact, tweets that mention the brand's name will be separate from tweets directed at the brand. As well, digital PR firms will be able to track the impact of their tweets across their audience, by observing the actions other users take; in relation to the brand's related tweets. This feature is reminiscent of Google's Ripples, and can be useful in identifying Twitter users, who are the most influential; in the brand's niche.
Furthermore, Twitter has added customizable header images, which will allow for more visible real estate. Brands should take this valuable opportunity to insert their brand logo, a promotion, or remarkable special. Let's face it, the space increase means more opportunities, to build your brand or business. In addition, brand managers can choose to feature a particular tweet above the brand's timeline, which auto-expands to reveal video or embedded photos; from within the tweet. This should encourage businesses to showcase the brand’s breaking news, special product, featured content, and much more.
In our opinion, the Twitter redesign will allow brands to more effectively promote their brand building message, while at the same time monitoring valuable online reputation management information; and communicating with the consumer audience.
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