Sony Shifts Focus to Smartphones and Rebranding in 2012

Now that Sony is no longer engaged in a joint venture with Ericsson, it will drop the Ericsson brand name next year. This means that all phones produced post mid 2012, will carry only the Sony brand.

Sony says it is looking forward to having greater resources at its disposal, and is ready to take a sizable piece of the consumer market, away from it's competition. Next year, consumers can expect to see the company utilize more digital PR services, to increase and improve it's marketplace exposure, as the company goes through a rebranding. In doing so, Sony will look to improve on their existing marketing and advertising strategies.

In 2012, consumers can expect that Sony brand managers will step up their brand management campaign efforts, re-focus, and invest more in brand building strategies; that target specific markets. For example, Sony has plans to exit the feature phone market, and concentrate on building bigger and better smartphones. In a strong move toward this, Sony has partnered with Google, and will continue to make Android smartphones; in the future.