Sony Shifts Focus to Smartphones and Rebranding in 2012

Now that Sony is no longer engaged in a joint venture with Ericsson, it will drop the Ericsson brand name next year. This means that all phones produced post mid 2012, will carry only the Sony brand.

Sony says it is looking forward to having greater resources at its disposal, and is ready to take a sizable piece of the consumer market, away from it's competition. Next year, consumers can expect to see the company utilize more digital PR services, to increase and improve it's marketplace exposure, as the company goes through a rebranding. In doing so, Sony will look to improve on their existing marketing and advertising strategies.

In 2012, consumers can expect that Sony brand managers will step up their brand management campaign efforts, re-focus, and invest more in brand building strategies; that target specific markets. For example, Sony has plans to exit the feature phone market, and concentrate on building bigger and better smartphones. In a strong move toward this, Sony has partnered with Google, and will continue to make Android smartphones; in the future.

Build Your Brand on Three Principles

One of the most important aspects of introducing (or even re-introducing) your business, product or service to consumers, is identifying the principles of your organization; that connects you with customers. This can often be found, within the contents of your business's Mission Statement.

Although the company's Mission Statement, may contain a number of applicable terms to describe your business's strengths, focus your attention on the three (3) best words. For example: professional, dependable, knowledgeable. Take your time when determining your selections, because the words that you commit to, will combine to form the foundation of your organization's brand building message.

Once you are completely satisfied with your choices, these three words must consistently appear in all forms of your business's marketing and advertising, both online and offline. Furthermore, your efforts must relate a cohesive story about your business, that is based on the three principles you have identified, and connects you with new or existing customers. This approach to building your brand, will encourage apprehensive consumers to build a lasting relationship, with your business, products and service.

Guest post by the Swamp Ass, Ramadama Dingdong.

YMCA Adopts New Brand Strategy- Branding Y

For the first time in nearly half a century (43 years), YMCA of the USA is adopting a new branding strategy; which includes a change from the traditional logo as well.From now on, the more than 2600 YMCAs in the United States; will consistently be branded as “the Y.”

Earlier research performed by the YMCA, provided disturbing and eye-opening results. "Nearly 100 percent of Americans recognized the YMCA name, but very few understood what it stood for."

The Y's new marketing/branding strategy, is designed to increase awareness and understanding of the impact; the organization makes in their communities. As well, the organization intends to offer more programs/services, to more people; in the following three (3) areas: Youth Development, Healthy Living and Social Responsibility.

The new branding strategy, will simplify how the Y is able to communicate the programs and services; they continue to offer clients. The organization's new message is focused and clear: Every program/service offered by the Y, is designed to nurture the potential of children/teens, improve health and well-being, and motivate people to support their neighbors; and their community.