The FB Legacy collection, is inspired by turn-of-the-century industrial workman wear. The brand provides complementary wardrobe staples, and represents the modern man; with core sportswear apparel. According to the clothing line’s founder Daymond John, FB Legacy is the "modern-day response to ever-changing fads.”
The "What's your FB?" campaign has been launched to demonstrate the difference between FB Legacy urban hip hop clothing and current Industry fads. Each vignette features an actor, athlete or artist who represents Mr. FB.
The highly anticipated FB Legacy collection, which will hit stores in the Fall of 2010, is an opportunity for the clothing line; to return to its deep rooted history.
“We are trying to educate the kids about the history of it...We’re a legendary brand. We were around for a long time” says Daymond John. In an article written for the globalgrind.com, author PiperMckei writes:
"...a sense of pride overcame me as I thought of the meaning of the brand, the friendship between four Queens natives that remains just as solid as it was at it's inception. We've seen a lot of brands sweep through Hip-Hop and Fashion, but none of them seemed to connect with the people like this one has. It's inspired artists to become brands, it encourages unity and pride amongst the masses and it has managed to persevere in an 'City of Iron'."
The new FB Legacy clothing collection, as defined by founder Daymond John; is a "sportswear for the modern man, that will compliment any wardrobe".
Sources say, the FB Legacy clothing line will launch on DrJays.com, in the Fall of 2010.
