Since viewing a Webmaster video from Matt Cutts, in which he spoke about the influence of exact match domain names on Google search results, our staff has conducted and monitored a number of detailed SEO experiments; in an ongoing effort to prove or disprove the EMD theory.
Although branded domain names are popular with corporations and businesses, Internet and search marketing professionals may recommend a domain name that is heavily influenced by their detailed keyword, and keyword phrase selection. This is likely because, it appears that exact match domain names are favored in Google search results, repeatedly and consistently.
When we began to monitor the Google search results for an international SEO competition, our marketing and brand management staff observed results that confirmed, the popular EMD theory. In this case, the domain names that included the keyword ramadama dingdong, appeared to be favored over other domains in Google's results; when searching for "ramadama dingdong."
Once again this demonstrates, that if consumers are commonly searching for a brand by name, then a branded domain name is ideal. Otherwise, an exact match domain that is based on a search term, is strongly recommended until Google changes it's algorithm, to reflect a new position on the influence of EMDs; in it's own search results.
