For many website owners, the thought of having to advertise and promote their business, brand and website on the Internet, as well as in traditional forms of marketing; is overwhelming to say the least. It is for this reason, that many companies look to digital PR firms and search engine optimizers, for dependable marketing results.
Although this may seem like a viable alternative to a do-it-yourself campaign, there are a number of entrepreneurs who are still reluctant, to use digital PR services; or search engine marketing professionals. In fact, I am convinced that the biggest obstacle facing business owners; is their own apprehension. So, with that being said, what is the answer? It's simple. Internet marketing firms, must educate their clients.
Aside from the contractual duties that must be performed, digital PR and Internet marketing firms have an obligation; to educate their clients. Not strategies and technical jargon, but instead by sharing things like past experience, useful advice and current research data. Taking the time to educate clients about their competition, consumers and marketplace, will encourage a deeper understanding of the Internet and search engine marketing services provided, and in turn; associate real value in them.
Sunday, July 31, 2011
Tuesday, July 26, 2011
Social Communities Offer Brand Building Opportunities
Established social communities like Facebook, YouTube and Twitter, are becoming an increasingly popular hang-out, for consumers, businesses and brands. The introduction of Internet marketing and the speedy adoption of social media, has created an excellent opportunity for companies to communicate with consumers; and build their brand online.
Developing a company Facebook page for example, has become common practice and practically a necessity, for most businesses and brands. In a recent discussion with Ramadama Dingdong, the brand manager cautioned business owners that "Meeting and engaging motivated consumers, and even other brands, in large social communities like Facebook, Twitter or YouTube; is not an opportunity that should be missed." He continued to say that "Businesses that take their time to participate in the conversation around them, and make a meaningful contribution to the community, will be pleasantly surprised by the number of consumers who will approach; eager to learn more about their business and brand."
Regardless of whether you are using Facebook, YouTube and/or Twitter to build your brand, if the proper Internet marketing strategies are applied to an ongoing brand building campaign, you can effectively increase your marketplace exposure, generate consumer awareness and improve brand recognition. Furthermore, the relationships that you forge through this approach to social media marketing and brand management, are often long-term, deeply meaningful and highly supportive.
Developing a company Facebook page for example, has become common practice and practically a necessity, for most businesses and brands. In a recent discussion with Ramadama Dingdong, the brand manager cautioned business owners that "Meeting and engaging motivated consumers, and even other brands, in large social communities like Facebook, Twitter or YouTube; is not an opportunity that should be missed." He continued to say that "Businesses that take their time to participate in the conversation around them, and make a meaningful contribution to the community, will be pleasantly surprised by the number of consumers who will approach; eager to learn more about their business and brand."
Regardless of whether you are using Facebook, YouTube and/or Twitter to build your brand, if the proper Internet marketing strategies are applied to an ongoing brand building campaign, you can effectively increase your marketplace exposure, generate consumer awareness and improve brand recognition. Furthermore, the relationships that you forge through this approach to social media marketing and brand management, are often long-term, deeply meaningful and highly supportive.
Monday, July 11, 2011
Take Your Social Media Marketing Personally
An open and pro-active approach to social media marketing, encourages businesses and brands to connect with their friends, followers and fans, by promoting a two way conversation; that inspires consumer participation. If businesses take this personalized approach to brand building with their social media resources, it will encourage deeper customer relationships, and promote long-lasting brand loyalty; and continued company support.
By personalizing your social media interactions with a genuinely human touch, it will provide an opportunity to build a brand, with the support of trusting and loyal consumers, who have confidence in your business. However, to be successful at this approach, businesses must consistently generate rich and meaningful content, that is written in first person; and uses a steady and conversational tone. Furthermore, particpants should use their proper name, and display appropriate photos so that other community members can closely relate, and become less apprehensive about building open relationships; with social media administrators.
If you inspire a personal, open and direct conversation with active Internet consumers, the information that is shared between you and the audience, will flow naturally into their network of family, peers and community. This unintrusive method of promotion, encourages the highly desirable viral benefits, of word of mouse marketing. In fact, each time a fan or follower comments on your Facebook page or status update, their interaction is shared with (an average of) one hundred and thirty; of their friends. This action increases positive business exposure to potential clients, and promotes brand reinforcement for existing customers.
By personalizing your social media interactions with a genuinely human touch, it will provide an opportunity to build a brand, with the support of trusting and loyal consumers, who have confidence in your business. However, to be successful at this approach, businesses must consistently generate rich and meaningful content, that is written in first person; and uses a steady and conversational tone. Furthermore, particpants should use their proper name, and display appropriate photos so that other community members can closely relate, and become less apprehensive about building open relationships; with social media administrators.
If you inspire a personal, open and direct conversation with active Internet consumers, the information that is shared between you and the audience, will flow naturally into their network of family, peers and community. This unintrusive method of promotion, encourages the highly desirable viral benefits, of word of mouse marketing. In fact, each time a fan or follower comments on your Facebook page or status update, their interaction is shared with (an average of) one hundred and thirty; of their friends. This action increases positive business exposure to potential clients, and promotes brand reinforcement for existing customers.
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