Establish a Social Media Strategy That Entices and Engages

Although initial thoughts of developing and implementing a successful social media strategy, may create strong feelings of fear and apprehension in some business owners, it is still regarded by most as another entrepreneurial obstacle; that must be quickly addressed and overcome. Like many other challenges facing today's entrepreneurs, the successful adoption of social media, requires immediate focus and long-term commitment; to enjoy meaningful and rewarding results.

A successful social media marketing strategy must become a close companion of a business' existing marketing methods and practices. Traditional advertising and marketing techniques, must make a smooth transition to the Web, and communicate the branded message just as effectively; to a business'/brand's growing Internet audience. Businesses and brands can accomplish this desired result, by implementing a personalized approach, that focuses on socializing; not selling. With that being said, businesses can achieve a balance of personable and promotion, that will build relationships with the consumer audience; and continuously encourage brand recognition and customer loyalty.

The fundamental principle of this social media marketing approach, is to establish, maintain and build upon genuine relationships with consumers, who closely relate to a business' principles and objectives. Businesses must recognize the importance of consistently engaging the audience, and also communicating with them, in a manner that is clearly understood; and well received. An effective approach uses well-written articles and blog posts, that are current and closely related to a business' product, service or brand, to entice consumers to interact in social communities; by commenting on and/or sharing the content. This type of engagement is used to initiate a light conversation, and thus is considered much more intimate and memorable, because of the mutual interest in the topic; and the non-intrusive nature of the interaction.

Be forewarned. The responsibility of consistently generating remarkable content takes enormous commitment, and has motivated some business owners to hire a freelance writer, to contribute a steady supply of subject matter; to be shared with friends, fans and followers. In doing so, businesses have more time to get to know their audience, and establish a credible persona, that appreciates the values and opinions; of the business'/brand's loyal supporters. A rewarding and beneficial result, is dependent upon businesses maintaining their focus on personable interactions, that are properly supported by meaningful and remarkable content; that entices and engages the audience.